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DOTTY FOR TRACY
2024 - Present
Director of Digital Media
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Managed and executed comprehensive digital media strategy across multiple platforms, including Instagram, Facebook, LinkedIn, X (formerly Twitter), and Meta ads.
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Revamped branding from the 2018 campaign to create a fresh and impactful online presence.
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Developed and maintained campaign website, ensuring alignment with overall digital strategy.
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Focused digital outreach on engaging key demographics, particularly youth and women voters, resulting in increased online engagement and visibility.
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