JAKE

Great Beginnings Preschool - Brand Refresh
Brand Identity · Web Design · Digital Presence
2026
About
The
Project
Led a complete brand refresh for Great Beginnings Preschool, a longtime Tracy preschool serving local families for more than three decades. Modernized the organization’s visual identity while preserving the warmth, history, and familiarity of the existing brand. Redesigned its digital presence from the ground up, including a new website and parent portal, refreshed social media profiles, updated business listings, and supporting brand materials. The project focused on creating a more cohesive and approachable identity for a new generation of families while staying true to the community and legacy Great Beginnings has built over the years.

IN NUMBERS!
35+
YEARS OF HISTORY
Refreshing a preschool brand built through more than three decades of serving Tracy families.
2–12
AGES SERVED
Creating a brand that speaks to families with children across a wide range of ages and stages.
3
WEBSITE PAGES
A completely new digital home featuring the preschool, its story, and a dedicated Parent Portal.
1
CONNECTED IDENTITY
Bringing the website, social media, business profiles, and brand materials together under one cohesive look.














